Your Simple Business Blueprint

Embodying your Human Design puts you in your zone of Genius. Use this as your primary business strategy.

Copy, paste, and complete these statements:

• My Energy Type & Strategy: ___________________
• My Authority (Decision-Making): ___________________
• My Genius Zone (Other stand-out aspects of my Human Design): ___________________

Your Core Premise is your mission, message, and brand essence distilled into one statement.

"I help (who you serve) achieve (the transformation you provide) by (your unique method)."

Example: I help conscious entrepreneurs create aligned businesses by leveraging their Human Design and energy work.

Write yours below. Be as specific & succinct as possible.

Who is your most aligned, soul-matched client?

Copy, paste, and complete these statements:

• Name or persona: ___________________
• Biggest struggle: ___________________
• What they deeply desire: ___________________

✨Human Design Reminder: All aspects of your HD influence your understanding of your Ideal Client, but certain elements are particularly powerful.

1. Incarnation Cross: Your IC defines your life purpose and the core themes of your journey. Reflect on how the struggles (shadows) and breakthroughs (gifts) you’ve experienced mirror those of your ideal client. Often, the transformations you’ve mastered are precisely the ones your ideal client is yearning for.
2. Conscious North Node - Line Quality: The line quality here points to your unique perspective and the community or audience you are naturally designed to see, speak to, influence, and serve. Your ideal client is often seeking that very perspective and the guidance you effortlessly provide.

Your brand messaging is the heartbeat of your business—it’s what you say over and over again to attract, inspire, and activate your ideal clients.

Copy, paste, and complete these statements:

• The core message I want my audience to remember me for: What is the repeated truth or idea that defines my work?
• The energy behind my messaging: What do I want people to feel when they engage with my content? Am I inspiring, activating, grounding, safe, educational, nurturing, bold, etc.?
• How I communicate my message: Do I use storytelling, step-by-step instruction, bold truth-telling, poetic inspiration, case studies, fun analogies, deep wisdom?
• A core phrase or tagline that sums up my work: ___________________ (This might be what you use on your website homepage, social media profiles, or as a lead-in on your bio.)

✨Human Design Reminder: All aspects of your design influence your messaging, but certain elements are especially potent & hold key insights into how you are meant to communicate most effectively.

1. Profile: By embracing your natural role (as a Leader, a Networker, an Investigator, etc.) and reading your script correctly, you ensure that your message resonates with authenticity and clarity.
2. Incarnation Cross: When you craft messaging that reflects the transformation you have lived through, you connect with your audience on a soul level. For increased audience resonance, speak to the specific challenges (shadow of gates) and breakthroughs (gifts of gates) you have embodied.
3. Mercury: Your Mercury activations highlight how your message needs to be communicated to land correctly with your audience.
4. Throat Center: Understanding your Throat Center's definition or openness and the specific gates activated together reveals how your voice carries power and is felt and heard best.

What is the primary offer that represents your genius and brings results to your clients?

Copy, paste, and complete these statements:

• My offer: ___________________
• The problem it solves: ___________________
• The transformation it delivers: ___________________
• The price: ___________________

✨Human Design Reminder: All aspects of your Human Design can help you create a powerful and aligned Signature Offer, but certain elements are especially impactful.

1. Incarnation Cross: Your IC is your life’s purpose, the unique energy you are here to experience and bring to the world. How does your Offer provide a platform for these gifts to be shared? In what ways does your work reflect the transformation you are uniquely designed to guide others through because you've lived it.
   
2. Circuitry: Understanding your primary circuitry helps you identify the energetic thread that runs through your work. When your offer is structured to reflect this—whether it’s individual empowerment, collective sharing, or tribal support & protection—it becomes more potent and aligned.
3. Profile: Your Profile is the Role you are here to play on the world's stage. It reveals how others expect you to show up, especially when you are fulfilling your purpose. Your offer should be designed to highlight your natural way of connecting, influencing, and transforming lives.
4. Definition: Your Defined Centers are areas where you have reliable and consistent energy. When your offer is built around these stable energy sources, you show up powerfully and consistently for your clients. Your Undefined Centers are where you are most sensitive to the energies of others. Although unreliable in their energy, they are where you are primed to make money (i.e. Profit Centers) where your heightened awareness allows you to understand and guide your clients in profound ways.
   

How do you attract and nurture potential clients?

(NOTE: Your Lead Magnet = your #1 Email List Builder. Your Email List is your GOLD in your business - giving you a direct way to connect with your ideal clients that you own.)

Copy, paste, and complete these statements:

• My lead magnet is: ___________________
• It helps my audience by: ___________________

Examples: Free masterclass, quiz, PDF guide, meditation, etc. Your Lead Magnet should offer a mini-experience or element of your Signature Offer.

What is your primary way of getting visible, reaching your ideal client, and generating new leads in your business?

Choose your #1 marketing focus:

Explain how you implement Marketing Strategy #1. Include relevant details like:

• Schedule / Consistency / Frequency
• Content Themes & Topics
• Goals / Intentions
• ROI: Return on Investment (how do know if it's working?)

How do you nurture people who have already expressed interest in your work and turn them into paying customers (e.g., they already follow you on social media and/or subscribe to your email list)? Your strategy should aim to build trust and engagement with them.

Copy, paste, and complete these statements:

• My secondary marketing focus: ___________________
• How it supports my audience journey: ___________________

How does someone go from discovering you to becoming a paying client?

Copy, paste, and complete these statements:

• They find me through: ___________________
• They engage with my lead magnet / free content: ___________________
• They are nurtured through (email, social media, community, etc.): ___________________
• They convert through (sales calls, webinars, checkout page, etc.): ___________________

Answer below: What next action must I take to implement my business blueprint and support my Amplification Goal?

As you worked through this worksheet, what questions or challenges came up for you?

• Where do you need support or clarity?
• What feels overwhelming or like a roadblock?
• Did you have any “ah-ha” moments you'd like to share (I'll celebrate them with you from afar)?

Share your thoughts below, and I’ll provide direct feedback right in your worksheet (you'll get an email notification when I respond).

If relevant, I may also address common themes or questions in our next group check-in.

Did this worksheet or class spark an insight, shift, or “ah-ha” moment for you? Did you gain clarity or make progress in a meaningful way?

If you feel inspired, please share a short testimonial below.

✨ By leaving a testimonial, you grant permission for it to be used in my marketing materials. If you'd like a shoutout, include your name and website to take advantage of some cross-promotion!

You’ve just uncovered powerful insights about your unique design and business. Use AI to bring what you’ve learned to life—with clarity, creativity, and alignment.

Upload this worksheet into ChatGPT (or your favorite AI tool) to:

• Summarize key takeaways from your design and strategy
• Clarify your voice, value, and visibility
• Generate aligned messaging, offers, and content ideas
• Support your next steps with soul-led structure

You’ve done the inner work—let AI help you express and apply it with confidence and flow.